For users, the quality of an application is determined by its appearance, convenience, and usefulness. And if the usefulness of the application is determined at the early stages of the formation of the idea, then the appearance and usability are. At the design and design stage. It is at this point that the principles of UX/UI design need to be taken into circulation.
Otherwise, no matter how good your idea is, the lack of usability will kill that idea in the bud. Users will leave your site or delete the app after the first use. So, if you want to prevent such a scenario, better get assistance from a professional ui ux agency.
What is strategic UX/UI design?
A well-designed design will help your product or service get a whole army of fans. It is enough to remember a simple formula and apply it in your business: UX + UI = Influx of service fans.
Not surprisingly, the interface creation stage in the design of large sites and applications is the most voluminous and one of the most important stages of development.
Here are just a few voluminous points from our practice, so that you understand the scope of work:
- Study in detail all scenarios of user behavior on the site and in the application.
- Avoid complex actions that make users think.
- Focus on the interface only on really necessary things.
- Always take into account current trends.
According to Apple, the design of successful mobile applications is based on 3 pillars: content, clarity, and depth. You can’t implement such an approach with a swoop, here you need to approach the design strategically.
That is why experts, like Dworkz, are in favor of creating services and focus on the principle of a friendly interface. A friendly interface is when everything is simple, without problems, and as convenient as possible: installed, launched, and easily got used to it. All functions, icons, and settings are in plain sight, you don’t need to figure it out for a long time.
It may sound simple. Yet, behind external simplicity, there is always a complex study, and the interface itself consists of many elements.
Let’s take a look at some of them:
- Never say “no” to your users.
- Everything complex needs to be simplified as much as possible.
- Always prompt and educate.
- Design must be conscious.
- Simplicity and unobtrusiveness in everything.
Never say “no” to your users
One of the main principles in development is not to let the user get bored and not lead him to a dead end. It is this approach that is often referred to as an attractive interface. And all pages and screens of your service should submit to it.
Even empty screens dummy from the category “No product description” or “Product out of stock” shouldn’t be empty and do not end in a dead end. You can get out of such situations in two ways: explain why the user was at an impasse, or offer an alternative solution.
A good structure is simply necessary here, and the logic should not be lost even in the most sudden work scenarios. Moreover, an alternative conscious step should always be offered along the user’s path, for example, to place an order.
Everything complex needs to be simplified as much as possible
In any mobile store, the most controversial screens are the signup forms. These are the ones users are reluctant to fill out: the forms are too long, cumbersome, and visually unattractive. If the user closes the application once at this stage, he will not return.
That is why it is so important to use simplified registration. You can break it down into two steps: a welcome message and the form itself with a few simple prompt screens. Even better, in this case, reduce the number of input lines on the screen and dilute the text with unique graphics and animations.
Always prompt and educate
When a person does not understand something in the operation of the service, he either writes to technical support, or, which happens more often, removes the incomprehensible software. This is normal for the user but undesirable for the company. In this case, the correct solution would be to enter hints.
Such hints should appear not only when the user himself cannot understand what to do next. They should accompany a person at all stages of working with your service. In this case, it simply would not occur to a person to delete the application due to its complexity or close the site page.
Design must be conscious
Any design should be based on the preferences and needs of your audience. If your customers want to get the most information about a product from their card, you need to provide it in full, while packing the content in a beautiful design. If the details are not so important, they can be discarded.
Simplicity and unobtrusiveness in everything
At the same time, you don’t need to decide for the user, it will be much better if you just give them the opportunity to solve their problem. And most importantly, all design decisions must be justified, and applications and web services must organically develop and learn along with users.
As you can see, for the success of the service and product, you need to take into account a lot of nuances and think about promotion even before your service is released.
Wrapping it up
How many people do you think who downloaded and installed the application under the pressure of your advertising campaign will open it again and place an order? And how many of them decide to order it again?
For your advertising campaign to be effective after the creation of the service, it is important not only to strive forward but to initially create a product that your audience needs and meets their requirements.
Experts from Dworkz say that it is necessary to think strategically and work on marketing already at the design stage. As well, study the audience, and demand, do not forget about the USP and user needs, and pay attention to usability, design, and other little things that make up your product.