The best marketers give you detailed information about their products to help you make a knowledge-based decision. The worst salespeople sell through lies, half-truths, and unethical tricks.
Worse, some marketers go long lengths that border on breaking the law just to make a sale. Here’s how to spot them and what to do ensure you don’t fall for their tricks.
Using a False Impression of Scarcity
Scarcity drives demand, and if it’s the unavailability of essential products, people can pay outrageous prices for them. Take the sudden demand for toiletries and hand sanitizers.
Some opportunistic marketers have been hoarding thousands of dollars’ worth of these products for weeks. Their endgame is to sell them at inflated prices regardless of how unethical it sounds.
Creating false impressions doesn’t only happen during pandemics, though. Many adverts that emphasize on the scarcity of their products tend to be misleading. A seller could have excessive stock but lie about the exclusivity of their product to drive sales.
They Promise Quick, Perfect Results
Devious marketers usually promise results far much better than all other alternatives. And the tactic works. Let’s say you want to lose weight. But running, hitting the gym and giving up your favorite foods feel like a lot of commitments.
A deceitful marketer could promise a three-day solution to your weight loss issue by using her products. It could be a pill, a medicinal herb or a waist trainer that also makes your tummy disappear magically.
The worst part though is that these marketers charge top dollars for their products. So, not only do you dig deeper into your pockets but you also purchase something that might not work.
In truth, many solutions come with no shortcuts. If you are looking for an end to an ailment, your best bet lies to a licensed doctor. If you want an end to your debts, the only solution could be to pay them, one after the other.
They Tap on People’s Mistrust for Authorities and Corporations
You’ve probably seen an advert like this, “Amazon doesn’t want you to learn these saving secrets.” Or, “doctors don’t want you to know these solutions for dry skin.”
Most people will immediately recognize these statements for what they are: ploys to deceive the gullible. Surprisingly, these tactics also work. A lot of people are quick to find out what ‘secret healing miracles’ doctors don’t want them to know.
And if the products sound affordable, they will buy without researching whether these products work. Unfortunately, most products advertised on the premise of being a secret solution don’t work.
As such, you want to stick to what authorities say. If you want to learn about online casinos, for example, get your guides from Gambla.com. If you want information about your mental health, speak to a licensed mental health physician.
They use Fake Testimonials
Genuine companies put their reputations on the line to stay transparent. For example, they could have a forum where people can discuss their services. Or they could feature testimonials talking about both the pros and cons of their products.
That’s not the case with dishonest marketers. For them, it’s all about showing the tremendous success their products have impacted even if it includes paying people to provide fake reviews.
Against that backdrop, learn to differentiate genuine testimonials from fake ones. Better yet, visit independent review websites to find objective information about a company before you make an order.
Speaking of review websites, use platforms that specialize in specific fields. Leeuwslots.com, for example, provides reviews for online slots and casinos. As a result, it has built a reputation as the go-to site for learning about top slot games.
They make you believe you are Getting More for Less
This one of the most common marketing tricks out there. And it’s surprising that people still fall for it. For the uninitiated, it looks like this. “Buy two items and get one free of charge.
Most people concentrate on the extra item and ignore the price aspect of the sale. But that’s where the devil lies. If you are buying two books for the price of two, where’s the free item?
Dishonest marketers love using the trick to vulnerable buyers. They might combine it with the element of exclusivity and quick promises. And in many cases, people fall for it.
They Provide a ‘Bargain Buy’
When you are desperate for a solution, you’ll usually want to purchase a product that solves your needs precisely. Let’s say you need to fix your home from water damage after a disaster.
They could give you three options:
- A quick fix for $500
- A Limited bargain solution for $1500
- The standard repair plan for $3500
You want your home to be repaired urgently. And for the sake of this illustration, let’s assume you don’t have insurance. A deceitful marketer will offer to clean and dry your house for a quick fix.
Then they’ll promise to do an excellent job for a limited-time bargain solution while also emphasizing their standard prices. Guess what option most people will choose? The bargain package.
You would probably get a better deal at a different company. But when a good marketer convinces uses language to suggest they have a limited bargain offer; most people will get convinced. In reality, though, you would probably get a better deal elsewhere.
Hiding Extra Charges in the Fine print
As mentioned, some marketers will go to long lengths to scam people legally. One common practice is to give a sense of value through their adverts but includes hidden charges on their fine prints.
To illustrate, take this example. A credit card company could let you consolidate your old debts with them and promise 0% interest for the first year. The deal sounds good, right?
But here’s the small detail they won’t tell clients. If you miss or delay to pay the agreed monthly amount, the initial 0% interest is scrapped and replaced with the company’s 30% interest rate. Suddenly the deal doesn’t sound so good.