Bouygues Telecom Chooses Playcast to Launch Europe's First Console-Quality Gaming on IPTVTUESDAY, January 24, 2012 AT 11:30AM AAA Games Available Through the Set-Top Box Using Playcast's Cloud-based Service January 24, 2012, Paris, France -- Bouygues Telecom and leading cloud gaming company Playcast Media Systems today announced the launch of Bbox games, a cloud gaming service set to change the way video games are played in France. For the first time in Europe, Bouygues Telecom triple play subscribers will be able to play console-quality video games on their TVs without requiring additional hardware. Bouygues Telecom's Bbox IPTV subscribers will have access to Playcast's cloud gaming service through their Set-Top Box (STB). Bouygues Telecom will introduce the new service this spring. Playcast's service is already live at Portugal Telecom and Singtel in Singapore. Playcast partners with renowned publishers such as Activision, Atari, Capcom, Codemasters, Disney, Sega, THQ, Warner Bros and more, and the service will go live with some of the world's leading game titles, such as "Street Fighter", "Sonic Generations", "MotoGP", "Call of Duty", "Homefront" and "Lego Batman". Olivier Roussat, Bouygues Telecom CEO commented, "We are very proud to be the first telecom operator in the French market to bring such high profile games franchises and AAA titles directly to our customers' TVs, through an easy-to-use interface." Guy de Beer, Playcast Media CEO: "France is one of the most advanced markets in the world when it comes to video games and digital TV services. Bouygues Telecom recognises that it can differentiate itself in a competitive marketplace by offering this new service which features AAA games. "We are now bringing high-end games to a more casual audience, for example - users who play games on their mobiles or Facebook but would like to refrain from buying a console and games, particularly when both are soon out of date," continued de Beer. "Pay-TV subscribers across the world tell us they already have enough boxes and remote controls in their living room. For this audience, the concept of choosing games from their existing EPG is really appealing." According to Agnès Touraine, former Chairman and CEO of Vivendi Universal Publishing and a newly appointed member of the board at Playcast, "Playcast is ideally positioned to lead the fast-growing market for games-on-demand on the TV front, with its breakthrough, low-latency technology. Operators can now take advantage of Playcast's state-of-the-art video processing technology to deliver a better consumer experience, allowing players to access popular games from their TV sets without having to buy game DVDs or consoles." About Bouygues Telecom Created in 1994, Bouygues Telecom has 11,217,000 mobile customers and 1,119,000 fixed broadband customers. Bouygues Telecom is committed to continually enhancing the customer experience for its mobile and fixed telephone, TV and Internet services. Each day, the company's 9,200 employees develop solutions aligned with changing customer needs and deliver efficient support. After pioneering the mobile talk-plan concept in France in 1996, Bouygues Telecom introduced groundbreaking unlimited call plans: Millennium (1999) and neo (2006). Bouygues Telecom acquired its own fixed network in 2008 and became an Internet Service Provider (ISP), launching the Bbox broadband router. In 2009, Bouygues Telecom invented the "all-in-one" solution with ideo the first quadruple play offer in the market. In 2010, Bouygues Telecom launched Bbox fibre, its very-high-speed offer, and began investing in fibre-to-the-home in high-density areas. Bouygues Telecom's mobile network covers 99% of the population. Its 3G+ network provides mobile Internet access for 93% of the population. Bouygues Telecom is the only operator to be awarded "NF Service Centre de Relation Client" certification from French standards agency AFNOR Certification for all its consumer activities (mobile and fixed) and in 2011 it was also ranked no. 1 for its customer relations in both its mobile (the 5th year running) and fixed* activities. Customer relations centres, a distribution network of 650 Bouygues Telecom Club stores, and a website available 24/7 combine to ensure optimum customer service. *BearingPoint-TNS Sofres Customer Relations Quality League Table (April 2011) Older NewsFormer Chairman and CEO of Vivendi Universal Publishing Agnès Touraine Joins Playcast's Board
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