Over the years, social media has been a tool of fun, entertainment or news. But those dimensions have been changed recently. This is all because of social media business integration over popular social media platforms. It has changed the consumer’s behavior to the great deal. Those people who were interested in watching content once, are now interested in learning about new products. Every day, billions of searches are made on a variety of social media platforms where people are looking for their desired products. But how can you judge how your consumers are interacting with your brands, their likes or dislikes and everything else. So, let’s sit together and explore understanding customer behavior through social media insights. This guide will help you a lot!
Do Social Media Insights Reveal Real Information About Customer Behavior?
Yes, almost every social media platform now a days give influencers and store owners with analytics tools. These tools can measure your brand awareness, engagement, conversions and overall prosperity over a certain period. If you are following all the real practices to interact with your customers, these insights are latterly helpful in determining the real customer behavior. You can use these insights to judge many things of whether your brand is performing in the right direction. How people are benefiting from your products. What they are expecting in the future and much more.
How Social Media Insights Help you Understand Customer Behavior?
Lets take an example of understanding your progress through your exam marks. If you have done well. If you have prepared all the lectures accordingly, your exam result will show good marks. Or the ending good result could be an indication of your hard work during the course of study. That’s same when you want to understand customer behavior through social media insights. These insights are multiple and all of them help us learn a different thing about the customer. By keeping that in mind, here are some useful insights that clearly help you figure out how people are with your social media store or that specific brand growth on any social media platform.
Learning About Engagement Rates
The first insight for any social media store owner is learning about the engagements. This is a collection of total likes, shares, comments and time spent by customers on your social media store posts or content. When you find out the numbers are increasing in the form of likes, comments and shares, that means, people are much talking about your store’s credibility. You can browse through all those comments and find out whether those insights are positive or negative. If people are recommending your products to other, it’s a win-win condition. But if they are spreading negativity and sharing bad reviews about your customer service or products, that means, the engagement is coming in a wrong sense. And ultimately, you will find out how your customers are perceiving about your brand.
More positive engagement insights mean higher brand likes and better results in the long run.
Check Out Your Store Followers
The next thing to understand consumer behavior through insights is keeping a complete track record of your store followers. For example, how many followers you have gained on your Facebook Marketplace store? Or how many increases in TikTok Marketplace store followers have been seen recently? This insight helps you understand about a customer behavior who are recommending your brand to other customers. Gaining multiple followers over a short period means you are doing great and your store is being loved by more people on the same social media platform.
We use this as a helpful tool or insight in checking out the customer’s understanding about our social media store. When stores perform surveys and bring questionnaires to ask people how they heard about their store, it reveals how that specific place is recommended. Of course, other or new customers hear about your offerings through advertisement or word of mouth. If the insights show that more responses have received through word of mouth, it shows customer to customer brand awareness. On the other hand, if the advertising responses are higher, it means, your influencer marketing and paid advertising campaigns were successful.
When conversions are improving and more people are interested in buying your products or services, this also tells us a lot about our customers behavior. We can judge that our loyal customers are suggesting our products to their loved ones. That’s why, the sales are higher and we are bringing more profit to our bank accounts.
User Generated Content
The last and very helpful insight in understanding customer behavior is checking User Generated Content. Yes, UGC can tell us whether our products are being recommended in a positive way. Or people are sharing bad reviews in the form of comments, reviews, testimonials or video content. You can easily find out what’s going on and take further actions.
Overall, these could be the best insights related to Social Media Store promotion that can help you understand customer behavior. Just in case you want to understand yours, use these from your analytics tools and you will know everything. Also, keep visiting for helpful social media updates as we’ll be updating. Have a nice day!