Are you losing customers at your bar? You aren’t alone, and the pandemic hasn’t exactly made it easy. All you need is a tried-and-tested marketing strategy. Bar promotion- visit here
Not so long ago, promoting your bar wasn’t nearly as tricky as it is today. The pandemic has disrupted business globally, and you haven’t gotten more customers lately or have lost some of them. It’s not all doom and gloom, though, and you can still turn this thing around with a bit of effort and creativity. Here’s what you need to do to make your bar the talk of the town again and for Bar promotion!
Content Summary
Take your menu online- Bar promotion
What’s the first thing you do when you go to a restaurant or bar? Check out the menu, right? But that’s the thing – life’s not the same anymore. According to one study, 77% of all customers check out menus before heading to a restaurant or a bar. That means having your menu online will attract more people to your bar.
That’s especially true for avid pub-goers looking for a wide variety of cocktails and ‘specialist’ drinks. You can go a step further and launch a “customize your drink” option for the pros who are very specific in what they drink or experimenters who want to try out a different combo every day. More info..
Offer special discounts on your menu- Bar promotion
There’s nothing better than discounts and a complimentary pint of your favorite drink. Add free food into the mix, and you’re looking at a grand slam home run! Price is a significant factor that can attract or repel your potential customers. Once you have put together the perfect menu for your target demographic, it’s time to drizzle in some discounts on food and drinks.
But offering discounts isn’t enough – you need to promote them. An excellent way to do that is to have different promotions on different days. Just make sure every deal has a catchy name, like Wacky Wednesday, where you offer a 15% off on all drinks, or Flavorsome Friday, where you give out a free drink with every burger.
Pair up with other local restaurants
There’s only so much you can have on your menu, which means you can’t cater to everyone’s taste buds, at least not on your own. You need to partner with other local food outlets and bars because two bars are better than one. Plus, you’ll have a grander menu consisting of everything your audience possibly needs. It’s a great way to make sure you leave no stone unturned.
However, pairing up with another business takes a lot of camaraderie and effort. The trick is to look for a company that caters to a similar audience as you but has a different food and drinks menu. For instance, if you have burgers on your menu but not pasta, find a restaurant famous for its pasta that can also increase its sales with your burgers.
Introduce some out-of-the-box activities at your bar
Board games and darts used to be a popular trend in bars back in the day, but to sweep ahead from the competition, you need to step up your game and think out of the box. Ask yourself why your audience wants to come to your bar? Is it to hang out with family and friends? Or to meet and date new people?
If your target audience is singles, all you need is a speed dating corner at your bar. It’s like Tinder in real life, minus the mindless and endless swiping. Instead, people rotate from seat to seat and talk to other singles for a few minutes until they find a good match. If you want to make it more explosive, you could hire an underground rock or pop band to perform a marathon at your bar. Just make sure the music resonates with your audience – otherwise, it could backfire!
Social media is your best friend
Never underestimate social media. You can reach hundreds and thousands of potential customers in a few clicks, but it’s not as easy as it sounds. If you want quick results, the best option is to run a paid promotional campaign on Facebook or Instagram. A paid campaign targets an audience most likely to come to your bar.
If you don’t have the budget for a paid campaign, you’ll need to take the longer route of building up an organic following on your social media accounts. The best way to do that is to post engaging content regularly. Keep your content quick and snackable, and always avoid writing walls of text on social media. Instead, use a flyer maker to create catchy flyers and post them on social media, especially Instagram.
Some last words
While the above promotion strategies work like a charm, keep in mind that there’s no magic formula that works for every bar owner. Every business has a different target demographic and a unique selling point. For example, if you think sending out personalized emails to your customers every week would do the trick, you should add email marketing to your marketing mix.
While it’s essential to have a website blog, a bar is a busy and dynamic place full of action. Using just words won’t do it justice, don’t you think? Your audience needs to understand its vibe. And what better way to showcase what your bar is all about than an enticing video that helps your audience live the experience before they visit you? These promotion videos for business templates will surely get your thinking cap on!
