A few years ago, social media was for posting funny animal videos and staying in touch with your friends and family. Now, social media has become an absolute must-have for businesses hoping to create brand awareness.
Digital marketing is the way to go, and social media is the way to get there. Take a look at some of the best tips for marketing your business on social media and ultimately promoting your brand.
Choose The Right Sites on Social Media
Not all social media platforms are created equally. You should make sure that you choose websites that are in line with your values and target audience. There are new social media sites every day. It’s important that you get to know each and every one, and focus on the ones that count.
If you’re not sure where to start, Facebook is the best place. Although the majority of users are older than they once were, there’s still potentially huge visibility on this platform and the promise of great outreach.
You should also take your type of business into account when choosing the right platform to focus on. If you are highly visual, then Instagram makes a great place to market yourself. Just remember, whatever you choose will require commitment. He can’t just create a profile and walk away.
Create a Content Calendar
The best way to promote your business online is to treat it like a work calendar. A content calendar is the best way to stay accountable for what you hope to achieve and get it done on time period content calendars help you stay on top of your goals and measure your success. You can either create one yourself using a spreadsheet, or you can use an app to send you reminders and help you stay on top of your strategies.
Engage on Social Media
As Jean-Luc Picard of the starship enterprise once said, “Engage!” Engagement is the best way to make use of social media since the idea at the end of the day is to, well, be social. Engagement is all about interacting with your audience and encouraging them to engage back.
However, you can’t expect them to do it on their own. You’ll need to throw the bait in order for them to catch the hook. Post content that is relatable, funny, or useful. Ask questions and comment on other people’s comments. Get to know where your audience likes and post more of that. Get a conversation going and you’ll start to see your engagement grow.
We get it; the idea of promoting yourself on social media is to self-promote. However, you have to remember that it shouldn’t be obvious that that’s what you’re doing. It’s important that you come across as authentic and enjoyable. Find a balance between promoting your business and promoting too hard, and you’ll find your marketing sweet spot.