If you want to create a successful website, keyword research is a very important part of the job. Modern SEO cannot be established without good keyword research. Whether you are refreshing your old blog or starting a new one, good quality keywords are essential for creating a consistent traffic flow on your website.
For example, if you have an online basketball betting website like BetAmerica, you have to know which are the best performing keywords in that niche in order to target them.
Keywords are used for targeting a specific audience which is very important for any blog. It doesn’t matter how good your content is if you don’t show it to the right people that might be interested in reading it.
The first rule of any blog is writing about what people want to read or in other words researching trending topics that will increase your traffic. SEO is the most efficient way to promote your blog especially in this day and age where marketing is very expensive just because you have to outbid your competition.
In this article, we will go through some of the best keyword research tools that will help you attract the right audience for your blog or website.
- Google Keyword Planner
Currently, this is the most obvious choice among bloggers just because it does the job really well and it is free. Even though Google offers only basic features and it is a bit complicated if you are a beginner, it is a good way to start, especially if you don’t want to invest any money. Obviously, there is no bigger data-base than Google, so the keyword data is one of the most accurate on the market. The data you’ll see is directly connected to AdSense monetization which is very helpful if you monetize your blog as you will know which keywords have the highest cost-per-click (CPC). Check out some of these tips to understand more about keyword cannibalization.
- Ahrefs Keyword Explorer
Despite the fact that most of the starters use Google Keyword Planner just because it is free, it lacks a couple of key features that might help you boost your traffic. Ahrefs is one of the best keyword research tools available on the market providing unique click metrics that can be extremely useful.
Ahrefs offers different features such as:
- Many Keyword Suggestions
- Support in most of the countries (171)
- Different metrics for improving CTR
- Accurate difficulty level or competition to battle
- Extensive SERP options
Even though they offer great features that will help you with your keyword planning and topics to use, it is a bit expensive, especially for people that run on a tight budget. There are few pricing models that start from $82 per month if you choose the annual payment plan. They even offer a 7-day trial on their standard or light plans for $7 so you can see if it is the right tool for you.
- SEMrush
SEMrush is the best way to battle your competition. Instead of suggesting a list of keywords to use, it gives you a list of 5-10 specific keywords that your competitors use. This is a great way to stay competitive and get a piece of the pie in your niche. It also has different features like keyword trends, CPC worldwide statistics, keyword difficulty analysis and much more. This keyword search tool is also expensive coming at $83 per month and they offer 7-day free trial to start with.
- Long Tail Pro
As the SEO trend goes forward, people started to realize that long-tail keywords are becoming a new standard of SEO. This tool will generate you long-tail keywords for a specific niche site and it follows all the latest trends even on micro-niche sites. They also provide great SERP analysis available 24/7 and detailed keyword metrics. All this comes for more down to earth price coming at just $25 per month.
- Majestic
This is not just a keyword research tool but an all-in-one SEO tool to keep your site in best shape. It is a great tool to use for new blogs that are getting into the business. All SEO features are available, plus you’ll get keyword research, website analysis, target phrases, and trends and etc. It comes with 3 free searches in order to find out what they offer, and if you are satisfied with their service you can get this SEO toolkit for $83 per month.
These are some of the best keywords research tools available online. Even though it feels like big investment from the start, if you are serious about getting into the website business you must have a good keyword research tool. It is going to be worth it as you see the results.
