Top Features You Need in the Construction CRM

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Construct-CRM

The Construction CRM software builds the foundation of your businesses through organized project management, efficient and effective administration, and accurate detailed-oriented accounting. The construction industry revolves around client relationships. 

A construction-centric CRM gives clarity while understanding previous conversations and provides accurate, up-to-date information about the firm’s current relationships. 

The software works to prevent human mistakes like repeat questions and contradictory promises from employees that can damage a firm’s reputation and business. With the right information in hand (populated by the CRM modules), the sales rep aims to close the deal successfully before delivering the product.

With so many CRM tools available, it can be hard to pick one. Here, we’ve compiled a list of top features for you in construction project management solution. 

Project Management 

The CRM should help the company manage several projects concurrently. The application should allow assigning roles and responsibilities to individuals and delegates tasks with the necessary deadline. The CRM should also offer tools for easy and useful communication tools between team members to ensure they get the most up-to-date information available. 

The construction companies rely heavily on bids for various projects. Hence, when the software prioritizes significant bids and assigns them to the right people, you can hit project deadlines with ease. Also, it helps to allocate the correct value to each bid for ascertaining its potential revenue-earning capabilities. 

Business Development and Pipeline Tracking 

Ask any CEO of the construction company, and they will mention that the key to a successful business is the ability to maintain robust sales pipelines. In most scenarios, the sales team of such construction companies find themselves in a state of chaos. Either they are not able to follow-up with prospects with the right information to seal the deal, or they are chasing clients out of desperation with no positive outcome. Hence, the construction client relationship management software should offer tools to track sales leads, submit proposals, tools to seal the deal, and features for effective client communication to build sustaining relationships. 

Centralized Data 

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Customer information should be accessible to anyone who needs it. Having the data stored in a centralized location saves not only time but also reduces the chances of miscommunication and misinformation. This is why the construction CRM should offer a centralized repository to save data on the premises or in the cloud. 

Consider an instance when a sales representative leaves a company and takes all your customer information with him/her. What would you do in this scenario? Having a centralized location for data storage will provide not only easy access but also secure data from miscreants. 

Another advantage of centralized data is easy reporting. With data stored in a centralized location, you can always pull the information for forecasting, budgeting, and increase the effectiveness of your sales and marketing campaigns. 

Ease of Use/Customization

The construction CRM is intended to make things simple, and hence ease of use is an essential factor to consider. The CRM should offer a high degree of customization that ensures ease of use. It is also necessary for the CRM to grow with your business.  You need to see if the vendor offers essential training, online tutorials, and a dedicated customer support team to make the CRM application an easy task for the construction company. 

These features will help your construction company in managing your projects in the best way possible. 

 

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