When it comes to marketing to Gen Z, brands often feel it to be a daunting task to communicate with them.
This generation has adopted a different mindset, and hence, brands often find it difficult to reach out to them.
This happens because the technologically-driven generation is a whole new consumer breed that demands some thorough understanding.
However, marketing your brand to this young “smartphone generation” is not as tedious as you might presume.
Gen Z’s dependence and screen-time spent on social media are the critical aspects of exploiting.
By engaging in social media, you would stay posted about the latest trends in the market to advertise your brand better.
Tips To Get Gen-Z Engrossed in Your Brand
Marketing to these young customers has always been a tricky one for brands, which is why you need to follow these tips carefully to ace this domain.
You don’t need to guess their likings or dislikings, but instead, follow trends online to see what this generation is into these days.
It is also a good idea for brands to bridge the gap between Gen Z and other generations, such as millennials.
Here are mentioned some of the tips to get Gen-Z on board with your brand and transform them into loyal customers –
1. Emphasize on Appealing Content
It is no surprise that Gen Z is indeed addicted to eye-popping visuals and appealing colors. This generation spends more time on YouTube, Facebook, or Instagram.
Snapchat’s bite-sized content is beneficial when it comes to marketing to the Gen-Z. Short-form video filled with overlays, animations, and music has indeed been fruitful for brands in terms of marketing.
The platform of TikTok has had over 500 million users, with most being from Gen-Z. This platform offers a whole new perspective of being social, thereby representing new opportunities for marketers.
With so many social apps, features, and innovative filters, advertisements that appeal as static or “boring” are sure to go unnoticed, hence failing to capture the audience.
2. Prepare Innovative Content
Gen-Z doesn’t just like anything and everything they encounter online, but rather are tempted by creativity and engagement.
It would be best if you involve them online in some activity or a task to perform. In general, it could merely be a tap-swipe-click action.
You can implement interactive activities such as polls that win the attention of the masses and spread knowledge about your brand.
The subtle combination of interactivity and personalization would be appealing to the Gen-Z, thereby spreading a positive influence about your brand.
3. Tap into their Fear Of Missing Out (FOMO)
The concept of time-sensitive content that “disappears” after a couple of seconds is something that the Gen-Z has grown accustomed to, and thus, you need to exploit this idea.
Instagram or Snapchat stories allow brands to drive time-sensitive engagement and reinforce their position as a constant fixture in their followers’ Instagram feed.
InVideo is an online free video editor that helps serve publishers, media companies, and brands to expand audience engagement through the power of video content.
4. Create Engagement via Tagging
Encouraging your followers to engage in tagging would instill engagement and help advertise your brand even faster.
Motivate your followers to share user-generated content combined with your branded hashtag. Ask customers to tag themselves at your physical location.
By being upfront with Gen Z as to what you want from them, you can induce a CTA for any post online.
Gen-Z isn’t shut-ins that are always glued to their phones. Contrary to the widespread belief, the majority of Gen-Z prefer shopping in-store as compared to online.
Brands with a physical location should monetize on younger customers’ desire to be seen “in the wild.” In-person tagging is crucial for capturing moments “in the wild.”
Merely asking for a tag is adequate to generate a meaningful response from Gen-Z customers.
5. Be Swift to Respond to Customers
It is important to note that Gen Z followers must be given your undivided attention to boost brand loyalty. It is common for customers to view responsiveness as a metric to validate a brand’s authenticity.
Brands need to invest in social listening tools so that they don’t miss brand or keyword mentions, often leading to meaningful customer interactions.
6. Advertise via Influencers
Influencer campaigns initially began as an avenue to extend marketing to millennials, and you can use this opportunity to advertise to the Gen-Z as well.
Influencers include YouTubers, Instagram ambassadors, Twitch streamers, and many more. Influencers are by far the best way to reach younger customers compared to any other marketing channel.
Young consumers most likely would follow influencers over brands on Instagram, Snapchat, or Twitter. Gen Z longs to see marketing that features “real people.”
When it comes to creating an engaging advertisement, you need to emphasize mainly on the intro and the outro. InVideo acts as an outro maker no watermark to better assist you with rendering impactful content.
7. Render a Seamless Experience for Mobile
Claiming that mobile optimization is necessary for marketing to Gen Z is an understatement. It is no hidden truth that smartphone usage is universal amongst Gen Z.
Investing in impulse buyers and social shoppers can help provide a seamless mobile experience.
It is paramount that you ensure your mobile site is optimized with copy and clear calls-to-action, as-well-as eye-catching visuals.
8. Render Value and Discounts
Manufacture products and impart services with state-of-the-art technology, and quality reassured, then congregate it with a reasonable discount.
The result is a customer-base that would stay loyal to your brand, considering the quality and economical solutions that you have to offer.
You can spark the interests of Gen-Z by offering discounts frequently but placed intellectually.
A constant rotation of time-sensitive offers is sure to inspire younger shoppers, especially bargain-hunters, unwilling to pay the higher price.
Steep discounts would most certainly help you win over Gen-Z buyers and help you stay afloat in this era of blood-and-sweat competition.
Marketing to Gen-Z might need a bit of finessing, but doing so isn’t merely reserved for top brands on social media.
Throw in more visual content, focus on authenticity, be a swift responder, and never loosen your grip on loyal customers.
Following these sorts of behaviors and strategies is bound to have a long-term impact on your brand and its outreach amidst the masses.