Why CEO Alejandro Pena and Keter Group Continue to Impress

Keter Group

When Alejandro Pena took over as CEO of Keter Group, he became the leader of more than 5,000 global employees included in a massive and sustainable supply chain. Based in Israel, Keter Group has turned into one of the most prominent purveyors of sustainable outdoor home and garden decor, quickly garnering attention for their work on products such as the Keter Denali 200 Gallon Deck Box.

Keter Group was recently celebrated in Gear Patrol magazine, where they were honored with the 2023 Home Awards for their Keter Denali 200 Gallon Deck Box. This award is selected carefully by the team at Gear Patrol after assessing product reviews, carefully testing items, and paying close attention to their sustainability and long-lasting nature.

The Denali Deck Box by Keter would score as the Best Oversized Outdoor Storage Box thanks to a number of different features. Gear Patrol stated, “These awards were given out to products that we consider the best in their respective categories.”

Gear Patrol went on to explain that they looked at buying guides, personal reviews, and staff notes before selecting winners in each category.

Other Product Offerings by Keter Group

Keter Group has long been a global leader in the production of sustainable outdoor furniture, home and garden solutions, and trendy storage systems. The 200 Gallon Denali Deck Box would win the oversized deck box award thanks to its spacious storage that can house garden tools, toys for the pool, patio furniture cushions, and other outdoor objects.

Keter Group provides its customers with access to products that are easy to clean, free from fading potential, and all-weather resistant. The Denali Deck Box lineup features a variety of styles and outlooks, including gray tones, stained wood, and other sleek concepts.

Keter Box offers a range of storage solutions, including their largest option, the Java 230 Gallon Deck Box, made from resin that mimics the look of a wicker-weave rattan, casting a particularly bohemian flair.

About Keter Group & Alejandro Pena

Keter Group CEO Alejandro Pena was brought on board to help continue the growth of the eco-friendly work being done at Keter. Pena says, “When I became the company’s CEO, it was evident to me that we were not just a company with a purpose of creating value for our shareholders.”

In fact, Keter has taken several major steps toward becoming an industry leader in sustainability, particularly in the market for affordable home and garden decor. Pena added, “It is important to understand that all Keter products can and should be recycled. We are starting to be more proactive in trying to collect back many of these products that are being discarded.”

To further its goals, Keter employs a variety of scientists to utilize their recycling science at factories throughout Europe. The company has continued to focus on supporting its best-in-class sustainable supply chain.