When you read the case studies of some famous brands in the world, it proves that they have been pretty great in being excellent to their customers. Of course, when you are out there, trying to thrive in the online business market, it’s all about building a loyal customer base. You have to put several things into practice in order to gain loyal and trustworthy customers. But don’t worry if the current practices aren’t going any better. We have gathered here to help you with building a loyal customer base for your social media store. Please keep reading till the end.
So, How Do You Build a Loyal Customer Base for Your Social Media Store?
It’s all about consistency, hard work and providing excellence to your customers in whatever products or services you are offering. They look toward you so they must never get disappointed. Here are some key practices you can involve in your social media store running tactics to build a highly loyal customer fan base. Such a fan base brings conversions for your business, do brand promotion and drive more profit to your pocket. Here is what you have to do!
1. Offer What you Described!
The first tactic in any business dealing is offering more than what you have described. You could be selling products. Or you could be providing a specific service. Remember this as a key role to follow that your customer always looks upon you especially if it’s their first experience with your store. When a customer places an order for the first time, make sure you build brand loyalty and he tends to become a follower of your store. For this, always provide what you have described. Some brands do more than what they have described in their offerings. It’s just like sending an extra pair of socks when somebody ordered shoes from your store. Not only this makes the customer happy. You also build a loyal brand following. The followers increase, just like you increase Soundcloud followers and you gain maximum value over a period.
2. Be Present on Queries and Questions
A customer might have several things to ask you in DM or in questions on your social media store. Therefore, when they ask a certain question, they expect a frequent response. To set a loyal fanbase, let them describe you as the people who respond quickly! Your customer service should be highly appreciated when people talk about you in a crowd or between their loved ones. So, build a loyal fan base by providing quick and fast answers to the customer’s questions.
3. Perform Surveys About What’s Missing
You can organize live polls or surveys where you can directly ask the customer about their experience with your store. They can share all the positive and negative points related to their recent experience with you. Building a loyal fan base comes through looking at what people want and how you can provide. Let them share their overall experience in the form of comments, likes, dislikes, or straight reviews. You can gain much information about your customers and how they feel about your service to them. This leaves room for more improvement and come back better next time!
4. Offer Discounts and Purchasing Waiver
In this era of rising inflation, your customers are always looking for hefty discounts. So, be their favorite social media store and offer the discounts as they are expecting. It could be a holiday sale. Or it could be a new product promotion. You can also sell your old products at low prices if people are much interested in buying them. Getting discounts over a variety of occasions will give an enthusiasm to your customers and they will always stick to your brand no matter what!
5. Take Feedback as Improvement
When customers have a lot of negative comments about your social media store, take them as a positive and wave of improvement. Imagine customers saying a lot of bad stuff about your products and then you come back with excellent improvements in your dealings. Yes, that would be a win for your brand. The same customers will be willing to become your long term partner and be happy to purchase more and more.
6. Improve Your Delivery Practices
Some brands are not appreciated by their customers because they don’t focus much on their delivery patterns. Sometimes, extreme delays in deliveries can frustrate your customers and make them against you. So, no matter what, keep this thing in mind to provide or deliver the order as soon as you can. Look for positive feedback out of this and keep improving on every delivery you are supposed to make.
7. Do Charity, as It’s a Good Thing!
Why sell your products to only who can actually afford it? Take this as a big yes where you can share your services or send some products to the people who actually can’t. This comes when you donate products, or give them free to the charity. It’s the same thing but it puts a good picture in the eyes of your audience!
Coming to conclusion, there are several experiments you can do to match the dire needs of your customers. The goal is keeping them engaged with your services. And the even better goal is bringing innovation, betterment and more flexibility in whatever you are offering. I hope this article will be helpful in understanding what you have been doing here. Thanks for reading and have a great day!